UNT Advanced Campaigns | Professor Douglas May | Fall 2020
Brit Box is a digital video subscription service in the United Kingdom, the United States, and Canada that focuses on streaming British television series and films (ex. EastEnders, Hollyoaks, and Doctor Who).
The logo was created by combining different video images with a crown. The film strip and film reel share the movie theme while the crown represents the monarchy of Britain.
The challenge was to get people who enjoy watching British tv shows to choose Brit Box over another online streaming site. I had to prove that Brit Box was a user-friendly site no matter what device it is being used on and create ads that will entice people to visit the site. At the end of this campaign, the consumer should feel comfortable using the streaming site and want to share the site with their friends and family.
Although this campaign was never published it is still successful because it increases your curiosity in Brit Box and shows it has all of the British shows you want to watch. The branding also provides a new identity that relates to what Brit Box does, stream British movies and tv shows.