Broken Spur Inn & Steakhouse
Type Ad Campaign
UNT Art Direction | Professor Douglas May | Spring 2020
For family vacationers that love a historical road trip, the Broken Spur Inn and Steakhouse in Utah is a Western-themed resort that provides a glimpse into the pioneer experience by offering Conestoga wagon accommodations, scenic outdoor activities, and chuck wagon-style cooking.
At first, I researched Conestoga wagons, pioneers, and the Midwest. Afterward, I created what felt like hundreds of headlines before landing on these three. While designing, I found this serif, Giza, to help create a rough and rustic tone. I included information about the Capitol Reef National Park at the bottom of each advertisement to provide the viewer with landmarks in the area they can visit while staying at the Broken Spur Inn and Steakhouse.