Lucky Break
Branding
University of North Texas Dining Services | Summer 2021
The logo, Lucky Break, was based on Lucky, the white squirrel, who is famous for bringing students luck if they spot him on campus. Thus, as the brand is aimed toward students, we hope the snacks will bring them as much joy eating as they would have spotting Lucky on campus.
Each label was created to represent the individual packaged snack in a fun way. Illustrations of the snack inside the package are stylized to make the snack stand out and create a memorable experience for the students who are purchasing our snacks.
